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Credits powered by . Turner Duckworth creates unmistakable designs for the world's greatest brands, and those that aspire to join them. United States +1 (415) 675 7777. Learn More Or Log In . They designs iconic visual identities and packaging for consumer brands. The… Work; About Us; Careers; Contact; Subway. For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. Refreshing fresh. From a business perspective, it appears as though the new look is working. Refreshing fresh. Turner Duckworth is an award-winning creative agency with studios in San Francisco, London and New York. Title Subway Branding Photographer Marion Luttenberger Creative Director Andy Baron … San Francisco. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. New York. Subway. https://www.behance.net/gallery/58206015/SUBWAY-Visual-Identity-System The… Second, Subway was struggling to carve out a niche. San Francisco. Turner Duckworth specializes in visual identity and packaging design for a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. Turner Feature Animation (1) TV Guide (2) Tweety Bird (1) U.S. Fresh or toasted? The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger. London. Main Navigation. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. Opinions on corporate and brand identity work. The… Sandwich Bar Sandwiches Menu Board Design Best Banner Flat Design Illustration … Unmistakable design for the world's greatest brands. The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. And those that aspire to join them. Credits powered by . Refreshing fresh. Eat in or takeaway? For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. And we’re really lovin’ it. TURNER DUCKWORTH NEW YORK NY, SAN FRANCISCO CA, LONDON NY. Armin Vit, co-founder of graphic design firm UnderConsideration (which did not work on the Subway rebrand), said the new logo was “executed within the trends and normalcy of today’s logos” that typically are marked by their straightforwardness and sans-serif typefaces. Subway says many of the … New York. Coors Light. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. Unlock full credits and more with a Source membership. Work; About Us; Careers; Contact; Little Caesars. Turner Duckworth sought to change this by taking Subway back to its roots and streamlining its overall look. Previous Next. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. Turner Duckworth. Subway Visual Identity System by Turner Duckworth. © 2020 Adweek - All Rights Reserved. U.K.-based visual-identity and packaging-design agency Turner Duckworth helped revitalize Subway’s brand identity — from the revamp of the company’s iconic logo last year, to the new colour palette, as well as new packaging, uniforms and signage. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Designers: Turner Duckworth: London, San Francisco & New York, London, U.K. And those that aspire to join them. San Francisco. Turner Duckworth, the agency behind this rebrand, looked for inspiration from the company’s history to reinvent Subways future visual identity. The Logo The Subway logo is a wordmark logo that uses a bold sans serif typeface in capital letters. London WC2A 1JA. Entrant Company Turner Duckworth: London, San Francisco & New York Medium Brand Design Category Corporate Identity Entry Type Product/Service. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Corporate Identity. May 8, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. This involved playing up its iconic green and yellow coloring as well as its signature arrows. Raymond Duckworth, Alternate Edgar Paz, Alternate Society of Hispanic Professional Engineers (SHPE-LA) ... Sonya Turner, DEOD X Marisela Villar, DEOD X Bruce Warrensford, Director, Contract Administrator (Transit Operations Support) ... Water Pipe Installation and Westside Subway Advanced Utility Relocation (La Cienega Station). revolving door of both creative agencies and marketers. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Corporate Identity. An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. ... See more projects. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. 40 Chancery Lane. After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. Vit called the new logo “stiff and clunky,” adding that it’s “simply another rendition of what the Subway logo has always been,” with a 2019 twist. “One of the things that gets a lot of feedback, in particular, is the cup,” he said. To say that Subway’s marketing department has been a hot mess in recent years is an understatement. While Baron said he can’t speak from a business perspective, he believes that the new visual identity, which began its global rollout in 2017, has been successful so far. Aug 29, 2015 - This Pin was discovered by Valentin Moreau. See more projects. Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. 40 Chancery Lane. your own Pins on Pinterest 2018. A new house with five bedrooms, seven bathrooms, a home theatre, a home office, a gym, two bars—no waiting and a game room. Subway : Entrant Company: Turner Duckworth: London, San Francisco & New York : Head of Design: David Turner: Head of Design: Bruce Duckworth: Executive Creative Director: Sarah Moffat: Creative Director: Andy Baron: Designer: Andy Baron: Designer: Amelia Irwin: Designer: Drew Stocker: Designer: Nicole Jordan : Designer: Adam Howard: Designer: Gaston Yagmourian: Designer: Robert Williams Refreshing fresh. Turner Duckworth: London, San Francisco & New York Client Subway Designer Head of Design: David Turner and Bruce Duckworth Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Piotr Woronkowicz Category Print Branding Country United States of America. Vit called the new logo “stiff and clunky,” adding that it’s “simply another rendition of what the Subway logo has always been,” with a 2019 twist. Turner Duckworth - Subway. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Credits powered by Credits powered by . However, the redesign is more divisive within the design community. To say that Subway’s marketing department has been a hot mess in recent years is an understatement. San Francisco. “The bright, bold colors are representative of the food served in our restaurants—from green inspired by peppers, to the red of tomatoes—as well as fresh veggie displays in the remodeled locations,” she said. “One of the things that gets a lot of feedback, in particular, is the cup,” he said. Reclaiming the Rockies. See more projects. The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America. New York 10014. 2018. Second, Subway was struggling to carve out a niche. “The bright, bold colors are representative of the food served in our restaurants—from green inspired by peppers, to the red of tomatoes—as well as fresh veggie displays in the remodeled locations,” she said. We are three studios, but one company. https://www.behance.net/gallery/58206015/SUBWAY-Visual-Identity-System California 94111. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. Aug 9, 2019 - Designed by Turner Duckworth. Services: Art direction, branding, packaging design, typography, copy writing, iconography, motion Awards: Bronze Clio Studio Credit: Turner Duckworth . Give us a brief overview of how the team works at Turner Duckworth? London WC2A 1JA. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Six inch or footlong? See more ideas about visual identity, subway, visual. Capturing the spirit of Canada. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. London. We are three studios, but one company. Main Navigation. For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. Burger King. Turner Duckworth. While Baron said he can’t speak from a business perspective, he believes that the new visual identity, which began its global rollout in 2017, has been successful so far. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Like many established brands, the 54-year-old sub purveyor is trying to find relevance in the face of changing consumer tastes. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. “[Tripodi] realized that the brand was in a situation where it desperately needed a design overhaul,” said Andy Baron, creative director at Turner Duckworth. View Map. Adam Howard. SAN FRANCISCO . Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York.. Partner at Turner Duckworth, London in London, United Kingdom. 14 nov. 2017 - The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide. View Map. Learn More Or Log In . And those that aspire to join them. Turner Duckworth sought to change this by taking Subway back to its roots and streamlining its overall look. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. The… Trombinoscope Photos De Groupe Cartes De Voeux Mise En Page Graphisme Affiche Visuelle Conception De Site Web Affiches Campagne. “During 2016, Marion teamed up … Time for tea. “It will feel dated in five to 10 years because it’s operating within today’s standards.”, Your email address will not be published. It’s become this iconic piece of design.”. The same … And those that aspire to join them. Discover (and save!) Subway. In late 2017, the company tapped Turner Duckworth to lead the food chain’s makeover, the same guys behind Burger King and Subway’s visual rebranding. Subway New Visual Identity System Nov 8, 2017 | Branding , Inspiration The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron , who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. Sep 25, 2019 - This Pin was discovered by ilana. A project that the London team works on gets the eyes of the other studios on it. San Francisco. “It will feel dated in five to 10 years because it’s operating within today’s standards.”, How Online Media Can Drive Offline Success, Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast, Smartly.io, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Amazon. Your email address will not be published. United States +1 (212) 463 2400. Turner Duckworth. Jun 27, 2020 - Unmistakable design for the world's greatest brands. Bottling happiness. This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . Instead of just appearing on the logo, the arrows now literally pointed to different ways that customers can order their subs. Turner Duckworth specializes in visual identity and packaging design for a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, … London. See more ideas about Visual identity, Subway, Identity. Refreshing fresh. Oct 8, 2019 - Unmistakable design for the world's greatest brands. They designs iconic visual identities and packaging for consumer brands. Instead of just appearing on the logo, the arrows now literally pointed to different ways that customers can order their subs. London WC2A 1JA. In Subway's quest to re-imagine their positioning and décor, the challenge was to create signage systems that are vibrant and unique, while remaining affordable for their very large franchise network. 40 Chancery Lane. Second, Subway was struggling to carve out a niche. And those that aspire to join them. London WC2A 1JA. Voir plus d'idées sur le thème bricolage d'été, fond d'écran téléphone, fond d'écran coloré. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Subway Visual Identity System by Turner Duckworth | Inspiration Grid Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Coca-Cola. United Kingdom +44 (0)20 8994 7190. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. What is the design process? This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . This involved playing up its iconic green and yellow coloring as well as its signature arrows. Jan 20, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Mar 1, 2020 - Unmistakable design for the world's greatest brands. How we crafted a visual identity for pizza lovers of all generations with Little Caesars ®. former chief marketing officer Joe Tripodi, Women Marketers Shatter Stereotypes; Fast Food’s Stuffing Pioneer: Tuesday’s First Things First, Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises, LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process, Friday, Nov. 20 Scoreboard: Fox News Wins Total Prime Time Viewers; MSNBC Wins Total Day Viewers; CNN Wins Adults 25-54, In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. View Map. Tim Hortons. Main Navigation. This is the next phase of Subway's evolution following the company's updated brand identity by Turner Duckworth New York, which was rolled out in spring and showcased bright and bold new imagery, new packaging, uniforms, and signage. Unlock full credits and more with a Source membership. However, the redesign is more divisive within the design community. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. Turner Duckworth’s San Francisco team broke the project down into three steps: decluttering; highlighting standouts about the brand; and identifying latent opportunities that weren’t already being mined. View Map. * EXECUTION. In Subway's quest to re-imagine their positioning and décor, the challenge was to create signage systems that are vibrant and unique, while remaining affordable for their very large franchise network. Discover (and save!) An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. Turner Duckworth is an award-winning creative agency with studios in San Francisco, London and New York. It consists of 1 video and 10 images. The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. Second, Subway was struggling to carve out a niche. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America Mar 19, 2019 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. McWhopper Campaign by Y&R New Zealand / Turner Duckworth. “The new logo is fine, but it’s not timeless,” Vit said. Mar 1, 2020 - Unmistakable design for the world's greatest brands. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. 615 Battery Street, Sixth Floor. The company designs visual identification and packaging for brands such as Coors Light, Burger King, Coca-Cola, Amazon, Subway … Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. Client: Subway Sandwich Shops, Inc, Milford, Connecticut, USA The world of fast food and quick-service restaurants has evolved and so have consumers. The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. Client: Subway Sandwich Shops, Inc, Milford, Connecticut, USA The world of fast food and quick-service restaurants has evolved and so have consumers. Work; About Us; Careers; Contact; Tick Tock. Mar 1, 2020 - Unmistakable design for the world's greatest brands. “The new logo is fine, but it’s not timeless,” Vit said. The… United Kingdom London. Crafted a brand new identity system for the world’s largest food franchise, Subway. He has directly influenced many leading brands and organizations including Anheuser-Busch, BlackRock, General Mills, MillerCoors, Samsung, Subway, the School of Visual Arts, and Visa. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Second, Subway was struggling to carve out a niche. Like many established brands, the 54-year-old sub purveyor is trying to find relevance in the face of changing consumer tastes. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. See all work from David Turner. Subway. your own Pins on Pinterest United Kingdom +44 (0)20 8994 7190. We Have Liftoff. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. How we looked at the past to create the future for Subway restaurants visual identity. United Kingdom +44 (0)20 8994 7190. Lisbon’s subway/metro system also had its own custom typeface developed, called Metrolis (full name, Metrolis Sinalética) and it was designed by Freda Sack and David Quay. It’s become this iconic piece of design.”. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. What is the design process? September 2020. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Designers: Turner Duckworth: London, San Francisco & New York, London, U.K. Published Nov 10, 2017. Credits powered by Credits powered by . View Map. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. Turner Duckworth - Subway. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. Subway. As Turner Duckworth says, the logomark is “a symbol that empowers customers to enjoy Subway in any way they choose”. Subway Subway Visual Identity . How we refreshed an iconic tea brand. Subway. Mar 22, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. Design director for brand and photography guidelines, sandwich & packaging photography suite, and case study video. Sort of. “Just by virtue of the way it’s designed, you can see it a mile away. Armin Vit, co-founder of graphic design firm UnderConsideration (which did not work on the Subway rebrand), said the new logo was “executed within the trends and normalcy of today’s logos” that typically are marked by their straightforwardness and sans-serif typefaces. U.K.-based visual-identity and packaging-design agency Turner Duckworth helped revitalize Subway’s brand identity — from the revamp of the company’s iconic logo last year, to the new colour palette, as well as new packaging, uniforms and signage. 375 Hudson Street, 16th Floor. Give us a brief overview of how the team works at Turner Duckworth? Subway Visual Identity, 2017. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. 40 Chancery Lane. Second, Subway was struggling to carve out a niche. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. Subway's rebrand focused on cohesively accentuating their existing signature elements. Subway Designer Head of Design: David Turner and Bruce Duckworth Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Piotr Woronkowicz Category Print Branding Country United States of America. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. From a business perspective, it appears as though the new look is working. California 94111. And those that aspire to join them. Save my name, email, and website in this browser for the next time I comment. The… Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. “Just by virtue of the way it’s designed, you can see it a mile away. Oh, and there’s also an attached 1,533 square feet garage for your fleet of … London. The logomark is used in such a way that suggests a this-or-that option when eating at Subway. Turner Duckworth creates unmistakable designs for the world's greatest brands, and those that aspire to join them. 615 Battery Street, Sixth Floor. Required fields are marked *. Andy Baron is an Executive Creative Director at Turner Duckworth. Unmistakable design for the world's greatest brands. 4 nov. 2020 - Découvrez le tableau "Bricolage d'été" de Gabsichaima sur Pinterest. Aug 9, 2019 - Designed by Turner Duckworth. The EYE THINK mark and LOVE THE … Subway. It consists of 1 video and 10 images. 40 Chancery Lane. Playing with fire. And those that aspire to join them. Share: Turner Duckworth is a true giant among packaging manufacturers. Raising a smile. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Giving an old friend a new look. London WC2A 1JA. See more projects. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. “[Tripodi] realized that the brand was in a situation where it desperately needed a design overhaul,” said Andy Baron, creative director at Turner Duckworth. We design and craft unmistakable brand assets that stand the test of time.

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